Kantar Sales And the commercial leader joins Marketcast to grow its research and advertising measurement business in the technology sector
los angeles, August 24, 2023 /PRNewswire/ — Marketcast, a data-driven insights and research company, today announced Marissa McMahon Joining the company as the latest commercial leader supporting the company’s technology portfolio. In this role, McMahon will be responsible for enhancing the company’s research and advertising solutions with the world’s top technology providers, including video game publishers, software and hardware manufacturers, and technology platforms.
“With technology innovation happening at an unprecedented pace, it is important that our technology clients have a research partner that can help them drive change in consumer beliefs and behaviors,” he said. john batter, CEO of MarketCast. “Having spent much of her career as a researcher and customer service leader for the world’s largest tech brands, Marissa knows what it takes to deliver research programs that bring value to marketers in the region. falls, and we are thrilled to lead this effort.”
McMahon comes to MarketCast with more than 20 years of research experience, ranging from traditional brand and audience research to ad copy testing and tracking. She joins MarketCast from Kantar, where she held several senior leadership positions ranging from leading customer development and strategy to driving key technology accounts. McMahon began his career at Millward Brown, where he spent more than 15 years building a successful American practice.
“The opportunity to join MarketCast at this critical stage of the company’s transformation, where I can make a real impact, is truly exciting,” McMahon said. “I look forward to partnering with MarketCast’s incredible researchers and commercial teams to empower technology marketers to gain a deeper understanding of their audiences, measure the impact of their strategies, and build and nurture fans for their products, services and brands.” Discover new ways to help.”
McMahon comes to Marketcast during a time of rapid change and innovation. The company recently launched its cross-platform Brand Effect™ ad measurement solution, which aims to become the standard for measuring ad recall and resonance across CTV, linear TV, streaming and social. Additionally, the company’s qualitative and quantitative research is trusted by the biggest names in technology, entertainment and sports to help them understand the business landscape, identify priority audiences, and build brand fandom at the top and bottom of the marketing funnel So to receive.
MarketCast is a data and technology-driven research and insights firm serving CMOs and marketers across the world’s top brands, media companies, technology platforms, and sports and video game organizations. The company brings together a unique blend of primary research, AI and big data to provide full-funnel transparency for marketers. Our insights guide important marketing decisions, helping brands determine which audiences to prioritize and product benefits, in addition to developing, launching and measuring brand and advertising campaigns across media platforms. be told in is headquartered in los angelesMarketcast has researchers, product leaders, and data scientists from around the world. visit for more information www.marketcast.com