Growing Forward, the Greenman Group’s innovation awards program, highlights businesses that are positively reshaping the grocery retail supply chain. One of the most influential people is Glenn Behrman, founder and president of CEA Advisors LLC, which has been active in the horticulture industry for more than half a century.

Glen collaborated with Potager Farms. “It was an extremely gratifying journey to support Potager Farms in their early stages, sharing insights from years of industry experience and helping them build their business model,” he says.

CEA Advisors provides advisory and consulting services for the development of innovative indoor farming projects for local and international clients including supermarket chains, government agencies, investors, grocery retailers and many more.

Asking Glenn about his perspective on the role of technology in the ever-evolving landscape of vertical farming, he emphasized: “It’s not about the technology, it’s about the right technology. The CEA industry is constantly evolving.” , and new innovative advances are being made every day. We are focused on collaborating with global vertical farming developers, inventors and suppliers who are leading the group. Millions of dollars are spent each year on research and innovation by our vendors. are, and we are your conduit to those resources.”

With his longstanding experience in the industry, he shares his perspective on the relationship between innovation, technology and the future of supply chains:

“I have always believed in disruption and leading new frontiers. In today’s fast-paced retail landscape, innovation and early adaptation of technology are critical forces driving change. They don’t just support our operations; they reshape them. making our supply chains more sustainable, efficient and resilient. My support for vertical farming stems from its manifold potential and its important role in shaping the future of supply chains:

  • Sustainability: Drastic reduction in carbon footprint, thereby reducing emissions and active fight against climate change.
  • Extended shelf life: This reduces food wastage and optimizes profit margins for retailers.
  • Local Produce: Incorporating the essence of ‘Local Produce for Local Consumption’, ensuring consumers get the freshest produce.
  • Waste reduction: Precision farming is about judicious and sustainable use of resources, reducing overproduction.

For retailers, this means not only more predictable supply and cost savings, but also a more important stance on environmental responsibility – a factor that is becoming a priority for today’s consumer”, emphasizes Glenn. “Vertical Farming Embracing innovations like this prepare retailers for a future where consumers demand both quality and responsibility.”


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