Singer Taylor Swift is rocking it with her Eraze Tour.

According to CNN, the tour could earn US$2.2 billion from North American ticket sales alone. The US-based news portal mentioned the exclusive update after receiving the August survey data from research firm QuestionPro.

This unprecedented total represents primary ticket sales for the US, which shows Swift has just concluded in Los Angeles, with a second North American leg coming next year.

Swift isn’t even nearly halfway through the tour, but she’s already exceeded her fans’ expectations with several surprises, major announcements, and special guest appearances.

The average price for pre-sale and first sale tickets was US$455.78, and Swift has a total of 68 shows in North America. The survey did not take into account whether respondents purchased a single ticket or multiple tickets.

According to QuestionPro data, the average attendance per show was 72,459, accounting for closed areas and floor seats.

Check out some photos and videos from Swift’s Eraze tour

Swift finished her last US “Eraz” show of the year in Los Angeles earlier this month. She will soon begin the Latin American leg of her tour.

The Eras Tour is Swift’s first tour since 2019, and features songs from all nine of her studio albums.

(Only the headline and image of this report may have been reworked by Business Standard staff; the rest of the content was auto-generated from a syndicated feed.)

first published: 19 August 2023 | 12:20 pm First


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