The information below has been provided by Dairy Marketers and other industry organizations. It has not been edited, verified or endorsed by Horde’s Dairyman.

Merck Animal Health, known outside the United States and Canada as MSD Animal Health, a division of Merck & Company, Inc., Rahway, NJ, USA (NYSE: MRK), today announced that its dairy Surveillance technology products are now aligned. Under the SenseHub® Dairy brand.

Previously available under the SCR Dairy and AllFlex® brands, Senshub Dairy reflects the full integration of advanced livestock monitoring within Merck Animal Health and allows the company to leverage its position as a leading provider of advanced technology to the dairy industry. Is. Consumers can look forward to continued exceptional technology, service and innovation through the Senshub Dairy brand.

SensHub Dairy products combine the proven technology of SCR Dairy, the expertise of Allflex Dairy Monitoring and the resources of Merck Animal Health to provide superior monitoring solutions and services.

Senshub Dairy evolved in 2013 when SCR Dairy expanded its monitoring capability to measure the behavior of multiple cows and deliver complex herd analysis, allowing producers to focus on the cows that need attention Maybe, the rest of the herd was left alone. Allflex acquired SCR Dairy in 2014 to further expand capabilities and distribution. Merck Animal Health acquired the parent company of AllFlex in 2020, bringing together livestock monitoring, identification and biopharma into the industry’s first complete solution source.

Senshub Dairy joins Merck Animal Health’s family of technology brands that also includes Senshub® Cow Calf and Senshub® Feedlot.

For more information, contact your local Merck Animal Health representative or visit

About Merck Animal Health

At Merck, known as MSD outside the United States and Canada, we are unified by our purpose: We harness the power of cutting-edge science to save and improve lives around the world. For more than a century, we’ve been at the forefront of research, bringing medicines, vaccines and innovative health solutions to the world’s most challenging diseases. Merck Animal Health, a division of Merck & Company, Inc., Rahway, NJ, USA, is the global animal health business of Merck. Through its commitment to the science of healthy animals®, Merck Animal Health provides veterinarians, farmers, pet owners and governments with a broad range of veterinary pharmaceuticals, vaccines and health management solutions and services, as well as a range of connected technologies. Provides a comprehensive suite that includes identification, traceability and monitoring of products. Merck Animal Health is dedicated to preserving and improving the health, welfare and performance of animals and the people who care for them. It invests extensively in dynamic and extensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in approximately 150 markets. visit for more information and join us LinkedIn, Facebook, Twitter And Instagram,

Merck Animal Health announces that its market-leading dairy monitoring products and services are now aligned under the SensHub® Dairy brand.

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