Popular podcast host Joe Rogan is giving credit to Kid Rock for taking off Bud Light after the brand woke up to teaming up with transgender influencer Dylan Mulvaney for an ad campaign earlier this year.

‘Game over’

After Bud Light collaborated with Mulvaney, Kid Rock went viral with a video in which he shot Bud Light cases with a gun.

“Forget about everyone’s outcry,” Rogan said, according to outkick, Settle everyone. relax. He messed up. Free them from bondage. He messed up. That’s one thing. It’s not even a big deal, but when Kid Rock shoots your crap beer, it’s game over.

Kid Rock guest Post Malone couldn’t help but agree, saying that Kid Rock used “cool MP5s” to shoot Bud Light cases. However, he questioned Kid Rock’s decision to do so, given the high cost of ammunition these days.

Watch his full comments on it in the video below.

Connected: Viral video of Kid Rock Bar – ‘Bud Light is not served there’

Bud Light lost billions

Bud Light’s parent company Anheuser-Busch has lost billions since the Mulvaney ad campaign came out in April, as conservatives launched a highly effective boycott of the brand.

Daniel Korshun, associate professor of marketing at Drexel University’s Labo College of Business, recently said, “Bud Light’s missteps felt like a betrayal to both its liberal and conservative customers and it took years if not years to rebuild that trust.” It will take months.” told the new York Times,

Former business executive Jennifer Say told Fox News Brands with a “big, wide reach” like Bud Light should “think long and hard” before waking up and doing what she calls “reputation tarnishing”.

“Companies that do this will argue that it’s about inclusion, but what people are rejecting isn’t the idea of ​​inclusion, they’re rejecting an underlying ideology that says men can be women.” And there’s no such thing as biology,” Sei explained. “These companies have taken these steps to take the side of the consumers. And they’ve learned very quickly that a large portion of consumers are saying, ‘Yeah, no. I do not believe that. I will take my business elsewhere.

“Unfortunately, I think there is no way for Bud Light to go but… they could have apologized to their loyal fans right at the start. They didn’t do that,” she said. “And now he has pissed off both sides and his business continues to suffer.”

Connected: Former Levi’s Executive Jennifer Says ‘No Way Out’ for Bud Light After Dylan Mulvaney Scandal

Anheuser-Busch heir speaks out

Earlier this month, Anheuser-Busch heir Billy Busch revealed how devastated his exes would be if they could see how woke their brand has become.

When asked about the Mulvaney campaign, Bush said, “I think my family – my ancestors are back in their graves.” Fox News, “He believed that transgender, gay, stuff like that was a very personal issue. They loved this country because it’s a free country and people are allowed to do what they want, but that never meant being on a beer can and that never meant shoving it in people’s faces .

“You know, I think people who drink beer, I think they’re your average people. I think of them as blue-collar workers who go out and work hard every day,” Bush later said. “The last thing they want to get down their throats or drink is a can of beer with a message like that on it. I don’t think that’s what they’re looking for. They want their beer to be truly American, truly patriotic, as it always has been. Truly, America’s beer, which Bud Light was and probably isn’t anymore.

Watch the full interview in the video below.

Connected: Anheuser-Busch heir rips Bud Light for Dylan Mulvaney campaign — says progeny ‘must be rolling in their graves’

It’s safe to say that Bud Light learned the hard way that “get up, get busted” is very real indeed. While Kid Rock deserves some credit for the downfall of the brand, Bud Light’s conscious executives really only have themselves to blame.

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