Imperfect Foods’ first wine offering, available through Drinks’ WaaS® platform, includes a curated selection of organic and sustainably sourced wines.

los angeles, August 16, 2023 /PRNewswire/ — drinksThe pioneer and leading operating system for alcohol e-commerce, now enabling poor diet Marketing Wine – A first for the eco-forward online grocer.

Drinks, which has operated the online wine category for Imperfect Foods’ parent company, Misfits Market, since the beginning of 2022, is now doing the same for Imperfect Foods through its WaaS platform. WaaS enables alcohol e-commerce for retailers, brands and marketplaces through plug-and-play integration. It integrates seamlessly with any e-commerce platform and ensures order fulfillment and direct-to-home shipping using a network of licensed alcohol producers and retailers.

In practice, both Misfits Market and Imperfect Foods are now offering their shoppers a curated wine selection that fits into the core tenets of both brands’ eco-focused sourcing principles. Like the wines available on Misfits Market, the wines featured on Imperfect Foods’ app and website will focus on organic and sustainable options, delivered from wineries in eco-friendly packaging that protects and supports the land where they are grown. Grapes are grown.

The partnership will also help support Imperfect Foods’ mission to reduce food waste through the “Rescued Wines” program, which will include wines with labels that are worn or lightly marked and will be available at traditional retailers in a prominent way. Won’t get shelf space. As part of providing immense value to its members, Imperfect Foods will be offering these high quality wines at a deep discount. Similar to Misfits Market, “Rescued Wines” will be available at Imperfect Foods during a limited-time flash sale.

“The DrinksVass platform was built to enable our partners to seamlessly establish and grow their alcohol businesses. Following on from the success of doing this for the Misfits market, Imperfect Foods is excited to expand its wine offering to its customers. Empower demonstrates how Drinks is continuing to grow as our customers’ businesses grow,” said zack brandenburgCo-Founder and CEO of Drinks.

“Wine was our most requested product which we simply could not offer due to a tangle of regulatory and tax-compliance complexities. It is nothing like selling an ugly apple,” he said. Ian Swainson Vice President, Strategy and Business Development, Misfits Markets. “Drinks Misfits has been a great partner powering our wine program in the market. They have helped us enter the alcohol category consistent with our mission by offering wines made with sustainable practices, and we look forward to continuing our mission by introducing this Excited to support.” Imperfect Foods customers experience.”

To learn more about the DRINKS WaaS® platform that makes alcohol business possible for any business, visit,

about drinks

drinks ( powers digital commerce $250 billion American Wine Market. The company enables alcohol e-commerce for major retailers, online marketplaces and alcohol companies, eliminating a century of red tape with easy-to-use enterprise-grade technology. Through Drinks App for Shopify, Drinks exclusively provides Shopify merchants of all sizes with an embedded, real-time alcohol tax and regulatory solution. The patented drinks pairing platform leverages AI, machine learning and computer vision to deliver a personalized shopping experience and data-driven insights. Electric, Drinks’ Shopify Plus certified professional services team, extends the company’s unique beverage alcohol and e-commerce experience to create best-in-class customer journeys. DRINKS Named Top Place to Work for Five Years by Built in LA, One of America’s Best Startup Employers for Two Years in a Row by Forbes, and 2023 Brand Experience Award for Marketplace Strategies & Technologies by Retail Touchpoints Earned.

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