Bud Light has reportedly lost billions since the brand teamed up with transgender influencer Dylan Mulvaney for an ad campaign in April. Now, Anheuser-Busch heir Billy Busch is offering to buy back Bud Light if its parent company AB InBev decides to sell it, because he wants to “make that brand great again.”

‘We will make that brand great again’

“If they don’t want that brand anymore, sell it back to the Bush family,” Bush told outkick, “Sell it to me. I will be the first person in line to buy that brand back from you and we will make that brand great again.

The Bush family sold Anheuser-Busch to InBev in 2008, and Bush said it is disheartening to see what has happened to the brand since then. He explained that when his family owned Bud Light, he traveled around the country to talk to customers so he could really understand the drinkers.

Bush said, “They knew who their drinkers were.” “They were with bar owners, restaurant owners and liquor shop owners and were talking to these people on a day-to-day basis. Even my father is 89, 90, he used to sell Budweiser in bars even in those days; In the ’80s.”

“That culture is completely gone now,” he lamented.

Connected: Anheuser-Busch heir rips Bud Light for Dylan Mulvaney campaign — says progeny ‘must be rolling in their graves’

‘InBev doesn’t understand who their main drinker is’

In the same interview, Bush talked about how out of touch he thinks InBev is with its consumers.

“I think InBev doesn’t understand who their main drinker is,” he explained. “It’s a Brazil-based company that doesn’t actually live here in the US.”

Bush further said that foreign companies like InBev are learning the hard way that hiring experienced marketing executives is not a good idea.

“When you are a foreign company and you rely on these conscious students coming out of these prestigious colleges for your advertisement, you are making a big mistake,” he said. “You need to go out there and understand who your core customers are.”

Watch Bush’s full comments on it in the video below.

Connected: Former Levi’s Executive Jennifer Says ‘No Way Out’ for Bud Light After Dylan Mulvaney Scandal

‘My forefathers would have returned to their graves’

Earlier this month, Bush revealed how devastated her ex would be if they could see how woke her brand has become.

When asked about the Mulvaney campaign, Bush said, “I think my family – my ancestors are back in their graves.” Fox News, “He believed that transgender, gay, stuff like that was a very personal issue. They loved this country because it’s a free country and people are allowed to do what they want, but that never meant being on a beer can and that never meant shoving it in people’s faces .

“You know, I think people who drink beer, I think they’re your average people. I think of them as blue-collar workers who go out and work hard every day,” Bush later said. “The last thing they want to get down their throats or drink is a can of beer with a message like that on it. I don’t think that’s what they’re looking for. They want their beer to be truly American, truly patriotic, as it always has been. Truly, America’s beer, which Bud Light was and probably isn’t anymore.

Watch the full interview in the video below.

It would be an understatement to say that AB InBev and Bud Light executives have by now learned the hard way that “wake up, wake up” is very real indeed. Perhaps the one thing that could save Bud Light is to sell it back to the Bush family, because it looks like they might really know how to market it properly!

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